relevant work experience
A collection of my most impactful projects and achievements throughout my career
*References available upon request
MercadoLibre Account Growth
While exploring opportunities between roles, I turned my focus to a family business that was on the verge of closing. Leveraging AI tools alongside product, growth, and UX skills from my tech career, I rebuilt it from the ground up — scaling billing by 293% in 8 months, achieving official MercadoLibre 'Tienda Oficial' status, and ranking as a top seller across multiple categories.
Key Achievements
- Rescued a family business from closure by taking full ownership of strategy, operations, and digital presence.
- Scaled monthly billing by 293% over 8 months, managing 8,125 units sold.
- Achieved a peak conversion rate of 5.62% in December — well above the market average of 1–2% — through listing optimisation, high-quality visuals, and UX-driven copywriting.
- Maintained 0% cancellations and 0% returns across 6,700+ operations, sustaining Green Platinum reputation.
- Acquired 6,188 new customers, with 99.3% of billing driven by new organic traffic.
- Achieved official 'Tienda Oficial' status and top-seller ranking across multiple categories.
- Currently automating operations via the MercadoLibre API to transition the business into a self-running side project, while seeking to re-enter a team environment where I can keep growing as a developer, take on new challenges, and learn alongside others.
Eloris — Product for Professors & Researchers
Developed and maintained the main onboarding for professor and researcher users, implementing onboarding flows, subscription gating, and UI designs with a focus on usability and conversion.
Key Achievements
- Implemented onboarding flow and subscription gating integrated with Stripe.
- Designed key screens and design patterns using Magic Patterns prioritising product clarity and user experience.
- Wrote UX copy and interface texts for onboarding screens, ensuring clear and conversion-focused wording.
- Developed frontend features in Vue.js (Vue 2) with Bulma/Buefy component library.
- Integrated the landing page with the main project, coordinating the connection between both codebases alongside the tech lead.
- Reviewed product and feature alignment with C-Level, tech lead, and marketing team, bridging technical decisions with business goals.
Hachi — Brand & Onboarding UI
Designed and implemented the brand identity and onboarding experience for Hachi, a product aimed at students and job seekers.
Key Achievements
- Designed overall product and visual identity.
- Built onboarding UI components with attention to user flow and micro-interactions.
- Used Magic Patterns for rapid HTML + Tailwind prototyping.
First Ignite Main Project - Tech Transfer Agent Platform
Contributed to main AI-powered platform that orchestrated intelligent sub-agents to automate research, outreach, and knowledge-transfer workflows.
Key Achievements
- Debugged and improved the main application, enhancing user experience and overall visual consistency across the platform.
- Collaborated with the team to define the look and feel of new features and views, contributing design vision at each development stage.
Product, Design & Architecture
Contributed to product strategy, design decisions, and technical architecture with direct communication to C-Level, Sales, and Marketing.
Key Achievements
- Led the enhancement of product designs and user flows across all modules, with a focus on improving usability and overall user experience.
- Decided landing page structures, communication strategy, and wording.
- Designed frontend and backend code architecture and technology choices.
- Communicated directly with C-Level, Sales, and Marketing teams.
- Implemented automated UI testing with Stably AI.
- Set up product monitoring via PostHog, Google Analytics 4, and Google Tag Manager.
Development, Product & UX
Developed end-to-end features working closely with Product, Customer Support, and UX teams
Key Achievements
- Implemented features involving frontend and backend development (+150 PRs).
- Participated in code reviews and provided feedback to other developers.
- Proposed features that improved user experience and aligned the product with company OKRs.
- Proposed and followed up on user interviews with the UX team to create a backlog aligned with objectives.
- Contributed to backlog optimization through critical task analysis, optimizing team effort.
Monitoring and Debugging
Improved product quality through debugging and monitoring.
Key Achievements
- Monitored implemented features using Posthog, Cloud Logging, and Google Analytics.
- Reduced bug rate by 70% in my work cell over a 3-month period.
- Generated performance reports that helped identify and prioritize improvements.
UI Refactoring and Legacy Code
Implemented new UI for critical modules and refactored legacy code.
Key Achievements
- Migrated the salary module to a new UI.
- Refactored architecture and UI, migrating legacy project code.
Business Research
Conducted business research on features critical to company revenue
Key Achievements
- Analyzed medical prescription flow and collaborated on notification flow, estimating potential gains and losses.
- Presented findings and recommendations to company leaders, influencing strategic decisions.
Training, Conferences, and Hackathons
Led learning initiatives and actively participated in tech events, contributing to team and tech community growth.
Key Achievements
- Designed and delivered technical workshops on Next.js 13 and Nest.js.
- Delivered an institutional presentation at ITBA with the Tech Lead, sharing experiences and opportunities with engineering students.
- Participated in an internal design system hackathon, improving platform visual consistency.
- Participated in an innovation hackathon, developing a Chrome extension for medical symptom transcription and diagnosis.
MVP Development and Digital Strategy
As part of the founding team, led the development of the website MVP and digital strategy, focusing on creating a solid foundation for product growth.
Key Achievements
- Developed website MVP, including wireframes, technology selection, and screen design.
- Implemented a design proposal that reflected brand identity.
- Created and managed content for social media and startup blog.
- Designed and conducted generative user interviews.
- Led the interview process for selecting new team members.
- Implemented and managed email marketing campaigns, including segmentation and newsletter design.
Community Management and Engagement
Collaborated in creating an active and engaged Web3 community, facilitating interaction and learning spaces.
Key Achievements
- Moderated and managed Discord community spaces, encouraging participation and networking
- Actively participated in Twitter Spaces to promote relevant discussions.
- Collaborated in Twitch live streams to strengthen digital presence.
- Developed engagement strategies to maintain an active and participative community.
- Analyzed engagement metrics to optimize community initiatives.
International Immigration Process Management
Led immigration processes for expatriates of various nationalities, applying legal knowledge and developing intercultural communication skills.
Key Achievements
- Significantly improved English proficiency through daily communication with expatriates.
- Developed intercultural communication skills working with people from different cultures.
- Adapted communication strategies according to each client's cultural context.